More than three-quarters of Xennials say they will either start contributing, or contributing more, toward their retirement savings in the next five years
Although the majority of younger Canadians had comparable income to their parents at 30 years of age, economic conditions accounted for variations over time
Different age groups have different preferences regarding the way you contact them. But don't assume all members of one generation share the same preferences. The key is to know your clients and have a flexible client contact program
Research indicates that age and personality types have a significant impact on how clients learn about investments and financial services
Expand your client base beyond your own demographic group
Boomers, Gen X and millennials have distinct preferences
Advisors can help younger Canadians create a financial plan that will respond to each individual’s unique situations and aspirations
Millennials should learn the power of starting a savings plan early
It pays to build relationships with your clients’ children
Understanding why a client of a certain generation is making a particular decision can be helpful to advisors