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Building a strong referral network can be beneficial for all parties involved

  • By: Leah Golob
  • January 31, 2018 February 9, 2018
  • 10:31
The IAFP focuses in on increasing its membership

An informal approach to meeting new contacts can multiply your COI network

Courting centres of influence

Seek relationships with several types of COIs

The right relationships can help you offer a full range of services

Reassure COIs that their clients will be in good hands

Find out as much as you can about the kinds of clients you should refer

Focus on professional services for your clients, not just referrals

Much can be gained by building a centre-of-influence network with professionals such as architects, high-end car salespeople, real estate agents or owners of clothing boutiques

Lasting ways to connect with your centres of influence

Developing a referral relationship with another professional means understanding the needs of both your clients and those of the COI. A five-minute discussion in which both professionals describe their practices can be a good start