Building a strong referral network can be beneficial for all parties involved
An informal approach to meeting new contacts can multiply your COI network
Seek relationships with several types of COIs
The right relationships can help you offer a full range of services
Reassure COIs that their clients will be in good hands
Find out as much as you can about the kinds of clients you should refer
Focus on professional services for your clients, not just referrals
Much can be gained by building a centre-of-influence network with professionals such as architects, high-end car salespeople, real estate agents or owners of clothing boutiques
Lasting ways to connect with your centres of influence
Developing a referral relationship with another professional means understanding the needs of both your clients and those of the COI. A five-minute discussion in which both professionals describe their practices can be a good start