May 2002

Brokerage Report Card

BMO Nesbitt Burns tops for Canadian research; Edward Jones best for the U.S.

Quotes from the industry

Some bank-owned brokers worry about losing clients, but others feel bank's name is a positive

Brokers, especially at bank-owned firms, say marketing plans do little good for the individual advisor

Answers vary from money, independence and location to lack of red tape and good management

Lack of role models, recognition help account for low numbers of female investment advisors

Quotes from the industry

"Merrill Lynch is the best I've ever seen," says one broker. "I don't know what we're getting with CIBC"

In the current markets, advisors are reluctant to ask their clients to move to another firm with them

Despite the upheaval in the industry, brokers remain doggedly convinced that their firms will remain on an even keel

The investment industry attracts experienced individuals from a variety of backgrounds

Men outnumber women six-to-one in this year's survey; women also report fewer clients and fewer assets

Edward Jones reps rate their firm No. 1 again, but success comes with a small price

10th annual Brokerage Report Card: includes main chart