The Standard Life Assurance Co. of Canada’s retail markets division has teamed up with Standard Life Investments to launch its “Focus on Funds” Web site on Tuesday.

With this new video tool, advisors and investors will now be able to learn more about how Standard Life Investments’ portfolio managers in Canada and around the world manage mutual and segregated funds. The Focus on Funds Web site leverages Standard Life Investments’ global reach and expertise and is now live on Standard Life’s Advisor Source Web site.

“We believe that with Focus on Funds Standard Life is breaking new ground in Canada’s financial services,” says Michel Fortin, vice president of marketing for retail markets. “In today’s competitive environment, we need to proactively position Standard Life Investments’ recognized institutional expertise to the retail marketplace. The continuing focus on providing new and dynamic marketing tools to advisors, complemented by market outlook Webcasts, helps us build interest in Standard Life’s fund offering.”

This new Web tool permits advisors and investors to listen, at their leisure, as the spotlight is turned on some of Standard Life’s most popular funds. Short video clips feature portfolio managers discussing fund objectives, investment processes and fund outlook.

This first edition of Focus on Funds highlights Standard Life’s flagship Canadian Dividend Growth Fund, its new India Equity Focus Fund and Global Equity Focus Fund. The site also provides access to fund documentation and recent fund reports and will be updated to highlight different funds semi-annually.

The original Focus on Funds was introduced by Standard Life Investments in Britain in 2004 and now attracts more than 7,000 viewers a month.