The Standard Life Assurance Company today announce its new “Ideal Series”, making its “Ideal Segregated Funds” available via FundSERV Inc., a network service provider for the Canadian investment fund industry.

“In line with our philosophy of being easy to deal with, having our “Ideal Segregated Funds” on FundSERV is a plus for those who prefer to do business electronically” says Mark McCloskey, vice-president of sales in individual markets for Standard Life. Anthony Cardone, vice-president of marketing in individual savings and retirement, adds “we’re excited at the prospect of offering our family of segregated funds through FundSERV, thereby providing our distributors the increased convenience of booking and administering our funds electronically.”

The “Ideal Series” now consists of 15 existing funds designed to offer the performance potential of traditional mutual funds with the security of built-in capital guarantees provided by a Triple A life insurance company. Encompassing fixed income, balanced and equity funds whose objectives range from low risk, to long-term capital growth, the family offers options to suit many investment needs and boasts a proven track record since the launch of its first funds in 1986.