The Canada Life Assurance Co. is expanding its Generations line-up of segregated funds. The six new seg funds brings the total number of funds offered under the Generations banner to 66.

“Our distribution channels and their customers tell us that the investment solutions provider they select must offer them a choice,” said Don Gallagher, vice president and director, Individual Savings and Pensions, Canada Life. “With 66 segregated funds in seven asset classes, brand name managers, guaranteed terms and annuity products — we believe that Canada Life offers the choice that customers need in order to achieve their financial goals.”

Four of the new funds are managed by Laketon Investment Management Ltd. and include, the Canadian Premium Growth Equity Fund (Laketon), American Premium Growth Equity Fund (Laketon), the EAFE Fund (Laketon), and the Asia Pacific Fund (Laketon).

“These funds give investors exposure to a diversified portfolio of high quality growth companies,” said Terry Reid, President of Laketon Investment Management Ltd. “We’re delighted that Canada Life chose to offer these funds as segregated funds. With the addition of the EAFE and Asia Pacific funds, the Laketon family within Generations is diverse enough to satisfy most investors needs.”

The new Canadian Growth Equity Fund is managed by AIM Funds Management Inc. “AIM is pleased to build on our valued relationship with Canada Life that dates back to 1995,” said Rob Hain, president and CEO, AIM Funds Management Inc.

Another new fund is the Indexed U.S. RSP Equity Fund from TD Quantitative Capital. “TD Quantitative Capital is pleased to be able to increase the TDQC family within Generations to six index funds,” said Mark Cestnik, vice president and director of TD Quantitative Capital.

Canada Life continues to strengthen their presence in the segregated fund market. The firm says it prescence will be further enhanced in September, when Canada Life launches their other product, Flex, on FundSERV, enabling brokerage houses and other FundSERV-enabled companies to service existing Flex policies and open new Flex policies via the electronic medium.