RBC Insurance has appointmed of Martin Poirier to the position of regional vice-president, Eastern Region for the life and health insurance division of RBC Insurance.

In his new position, Poirier will be responsible for building, retaining and developing a strong team of wholesaling representatives and maximizing their capability to support the sales growth of our life, living benefits and group insurance as well as wealth products in Quebec and the Maritime provinces through a wide variety of distribution channels.

“We are certain that our customers and associates will benefit from Martin’s knowledge and understanding of the industry,” says Neil Paton, vp, insurance sales development, RBC Insurance. “Martin’s leadership and experience in business development makes him an ideal fit for this role.”

Poirier comes to RBC from Co-operators and brings 15 years of insurance and wealth management experience.

He will be located at the RBC Insurance office in Montreal.