(April 2 – 11:30 ET) – Prudential Securities is one firm firmly in the bullish camp, the New York Post is reporting. While other Wall Street firms are dumping staff, it is looking to hire 600 new financial consultants.

Prudential has launched a new national advertising campaign to hire 600 brokers, despite the choppy markets, says the Post. “We’re running a national advertising campaign to recruit 600 financial advisers for this year, and it really has nothing to do with the current market,” said a Prudential spokeswoman.

The move is coming as the rest of Wall Street is estimated to have cut more than 10,500 jobs in an effort to cut overhead in an environment of low underwriting, trading and M&A business.

Prudential is unusual in that it has no investment banking business, but even other retail firms such as Charles Schwab have announced large layoffs.
-IE Staff