Street Capital Financial Corp. launched its prime insured lending program in Ontario, British Columbia and Alberta today.

The company, a Canadian-owned and operated mortgage lender, says it plans to expand the service to all of Canada in the fall.

Street Capital is a Canada Mortgage and Housing Corporation (CMHC) lender and will be providing a variety of mortgage programs. The company advocates the mortgage broker origination channel and believes that mortgage agents provide a fundamental advantage to consumers.

“We’re excited to take the next step in becoming a full spectrum mortgage lender in Canada,” said Paul Grewal, president of Street Capital. “Our entrance into the prime insured mortgage market will support our vision to reduce barriers to home ownership for the Canadian mortgage consumer.”

Street Capital’s key customer segments include first time homebuyers, move-up buyers, refinance customers, new immigrants, self-employed purchasers, investment or vacation home property purchasers or those with past credit problems.