(February 21 – 16:25 ET) – Rogers Video of Richmond, B.C. will soon be rolling out automated teller machines to its chain of video stores. The company has signed an agreement with AutoBranch Technologies Inc. of Toronto.

Rogers Video becomes the first major Canadian retailer to benefit from ATMs with dynamic branding. The patent-pending technology, developed in Canada, allows multiple financial institutions to share a single network of ATMs while also enabling retailers to use the ATMs as a channel to strengthen relationships with their customers.

Dynamic Branding ATMs allow participating financial institutions to define and deliver its own services, provide relevant marketing messages, and present its distinctive “look and feel” from the time their customer puts their card into the ATM until the card is removed — just as though it owned the ATM.

“Our bank partners’ cardholders can do their ATM banking transactions without surcharge in a safe, convenient and pleasant environment that they know and trust,” said John Sinton, president and CEO of AutoBranch Technologies, Inc.

“This is clearly not an ordinary ATM,” said Pierre Robichaud, vice president of business development at Rogers Video, “When a customer walks up to this machine, the world of Rogers products and services will be available to them. They will be able to enroll in the Rogers VIP program, reserve the latest DVD release, and view and pay their Rogers AT&T wireless services bill all via the ATM.”

In the first phase of this program, Rogers Video will house AutoBranch Dynamic Branding ATMs in six stores across the GTA.
-IE Staff