(December 11 – 15:10 ET) – MPL Communications Inc. and Canada Invest Direct have agreed to a major co-branding effort that will give Canada Invest Direct’s clients access to comprehensive research on Canadian companies via the Internet.

MPL Communications Inc., publisher of investment advice, will give Canada Invest Direct clients six months’ free access to all 2,000 of MPL’s Blue Book Research reports on Canada Invest Direct’s Web site.

The Blue Book reports cover more than 2,000 Canadian companies. The reports offer detailed analyses of the company’s performance for up to six years, price profile charts, up-to-date market figures and ratios and specific buy-hold-sell advice for every stock.

“This is a major asset we’re able to bring to the table,” said Mindy Tenenbaum, MPL Vice President, Marketing. “What gives the Blue Book reports their added value are the consensus recommendations from analysts across Canada and buy-hold-sell advice from our own panel of investment experts, the Investment Planning Committee.”

The stock recommendations of the Investment Planning Committee have topped every equity mutual fund in Canada and the TSE 300 Index over a period of 15 years, from 1984 to 1999, according to figures compiled by the leading independent investment advisory service, Hulbert Financial Digest of Annandale, Va.

With the recent launching of its French language Web site, conseilsauxinvestisseurs.com and the continuing success of its English Web site, adviceforinvestors.com, MPL has a significant online presence in both of Canada’s official languages.

The company’s publications include Investment Reporter and Investor’s Digest of Canada.

Canada Invest Direct, soon to be launched, is Canada’s newest online broker, providing investors with high quality research and trade execution and low commission rates. Canada Invest Direct will provide online access for trading in equities, fixed income products, Canadian mutual funds and stock and index options.
-IE Staff