Manulife Financial today announced enhancements to its bilingual advisor Web site Repsource.

Recent improvements and changes to Repsource include creation of a public site – a new layer added to the larger secure password-protected area. Advisors can access product and marketing materials, rates, event Webcasts and unique content centres, including a recent 2002 RRSP Centre. Close to 8,000 registered users and unlimited public visitors can regularly access this level of the site.

“Repsource users are our biggest critics and our best asset,” says Phil Walton, vice president, Distribution at Manulife.. “Their world is changing so fast and we’re changing with them, helping enhance their competitive edge with their clients, and our leadership position within the industry.”

The advisor Web site incorporates administrative, product and marketing information, plus important services that provide technology training and support. This online gateway also offers access to business tools available direct from Repsource or through software downloads.

Manulife partnered with the Toronto office of nurun Inc., a company that specializes in interactive business and e-marketing strategies, to enhance the advisor site.

“At Manulife we know our advisors value their independence. And we listen to what they, our product distributors, and our business and industry leaders tell us about doing business,” says Phil Walton, Vice President, Distribution at Manulife. “They told us that Repsource needs to reflect their business environment, not ours. In addition to secure information, they also want easy access to basic non-secure information in a password-free environment, so we’ve built it.”