Laurentian Bank of Canada is launching an aggregator service for bank and financial accounts on the Internet; MyTotalPicture.com. The new service was introduced today during simultaneous press conferences in Montreal and Toronto.

The service enables the client to gather, on a single web page, information from one or all of its online accounts from various financial institutions. In addition to checking, saving, credit card, brokerage and home loan accounts, MyTotalPicture.com also offers data on mutual funds, GICs, RRSPs, term deposits and customized consulting services.

The service also allows clients to receive advice customized according to their particular situation and needs. In fact, a personal advisor can, at the client’s request and convenience, provide an analysis of their financial situation and recommend an appropriate strategy for their profile.

Clients can choose from two options: the preferred service, which includes Laurentian Bank’s customized consulting service, or the basic service, which is transaction-based.

Laurentian said the inauguration of this new service will proceed as part of a gradual deployment strategy, an approach that will allow the bank to expand the service as it will develop more features to offer new options to its clientele. Initial users will be clients who already use the bank’s web site as a financial management tool.