Bay Street types looking to cool off today, are invited to take a dip for charity at the TD Centre in Toronto’s financial district.

To help beat the heat, get a head start on the long weekend and raise money for Big Brothers & Sisters of Canada, Dunlop Tire is unveiling the Dunlop Cool Pool. A 10-foot wide x 4-foot deep tire will be filled with cool, refreshing water in the TD Centre Courtyard.

Dunlop Tire will donate $100 per person to Big Brothers & Sisters of Canada for the first 20 people who make a splash in the Dunlop Cool Pool. Free swimming attire and a change tent will be provided on site. The Dunlop Cool Pool Fool will take its dip in business attire. Beach balls, ice pops, squirt guns and surf tunes will also feature in the event, between 11:30 and 14:00 ET.