Certas Direct Insurance Co., part of Desjardins-Laurentian Financial Corp., has landed a spot with kanetix Canada’s insurance marketplace and online insurance information centre.

“Adding this newly branded insurance company to our site is very exciting,” said George Small, co-founder, kanetix. “Certas Direct Insurance Co. is backed by a large financial institution and offers the service and sense of security our customers demand when shopping for insurance.”

The arrangement marks the first time Certas Direct Insurance Co. rates are available online for instant quotation. Through the various kanetix marketing channels, Certas’ rates are available to millions of Internet users.

“We are very pleased to be included on the kanetix online marketplace,” said Barb Addie, general manager of Certas Direct. “It’s a great way for us to reach potential customers, particularly as we offer a great range of products and very competitive rates.”

To compare insurance quotes at kanetix, users simply follow the five-step online process. In minutes, shoppers can see a list of up to eight insurance quotes, choose the policy they wish, and buy online.