(October 24 – 09:45 ET) – Assante Corp. has announced the addition of a new, co-branded insurance product. Legacy Series Universal Life is the company’s first proprietary insurance product, co-branded with AIG.

Dan Shields, executive vice president of Assante Estate and Insurance Services Inc. says over 800 of Assante’s advisors are licensed to sell insurance products, and so far the company has met with 500 of them to push the product. “We expect strong sales in the coming year,” he said.

Shields says the product provides investment options that include over 500 mutual funds. It is also linked to the firm’s Optima Strategy funds. The Optima Strategy investment option provides clients with up to six balanced portfolios with various risk tolerances and investment objectives.
-IE Staff