Home In Depth Special Reports Create a brand that inspires hope

Create a brand that inspires hope

In this three-part video series, Fortunato Restagno, brand coach with The Personal Coach, explains how advisors can create an inspiring brand and put it into action.

January 1, 2013

Rebranding increases revenues by over 85% in three years

In part three of this series, Fortunato Restagno, brand coach at The Personal Coach, explains how one advisor grew his revenue from $400,000 to $750,000 in three years by integrating a compelling story into his brand, by using a revitalized logo, marketing materials and a website that generates referrals. Restagno spoke at the TMX broadcast Centre in Toronto.

  • January 1, 2013 November 16, 2019
  • 14:21

Make your life story a compelling brand

In part two of this series, Fortunato Restagno, brand coach at The Personal Coach, explains how an advisor in Moose Jaw, Sask. created a compelling story to engage his clients based on his childhood experience of supporting his family. Restagno spoke at the TMX broadcast center in Toronto.

  • December 18, 2012 November 16, 2019
  • 10:15

Generate more referrals with an inspiring brand

In part 1 of a three-part series, Fortunato Restagno, brand coach with The Personal Coach, explains how to create an inspiring brand to engage clients and overcome common marketing obstacles. He details how one advisor incorporated his love of sailing into an inspiring brand. Restagno spoke at the TMX Broadcast Centre in Toronto.

  • December 10, 2012 November 16, 2019
  • 15:50