Consumer Insights

Consumer Insights offers an exclusive series of articles analyzing the results of the on-going Financial Comfort Zone Study, conducted by Missis­sauga, Ont.-based Credo Con­sulting Inc. in partnership with Montreal-based TC Media’s investment group. (Investment Executive is published by TC Media’s investment group.) The survey, conducted monthly in English and French, is designed to gain insight into the relationships among financial advice, financial well-being and overall life satisfaction in Canadian society. The number of respondents has grown to more than 30,000 respondents since fall 2015.

September 20, 2018

“Great” service includes life planning

Although 21% of clients rated their financial advice as "gold," that level of satisfaction is based on more than returns

  • September 21, 2018 September 21, 2018
  • 00:20

Study finds education leads to wealth

The low rate of RESP adoption is an opportunity for advisors to discuss the importance of education

  • August 24, 2018 August 24, 2018
  • 00:15

Insurance leads to better view of advice

Recent research reveals that clients who have life insurance place more value on the advice they receive and are more loyal

  • July 27, 2018 July 27, 2018
  • 00:19

What drives investors to robo-advisors?

Interest and knowledge of financial matters play a key role in clients' choice of investment-management channel

  • June 1, 2018 June 1, 2018
  • 00:16

Women fear outliving their savings

Lower income levels, lack of confidence in investing and greater exposure to eldercare issues may be contributing factors

  • April 27, 2018 April 27, 2018
  • 00:25

Financial literacy levels are stagnant

Canadians' level of financial literacy is not improving despite attempts by the federal government and other groups to help consumers

  • March 29, 2018 March 29, 2018
  • 00:23

Clients care little about funds’ brands

Research found that advisors are far more likely to choose proprietary investment funds for their clients

  • March 1, 2018 March 2, 2018
  • 00:17

Explaining RRSPs and TFSAs is key

Canadians who work with an advisor are much more likely to take advantage of tax-registered plans such as RRSPs and TFSAs

  • February 5, 2018 February 9, 2018
  • 00:21

Strong relationships drive client loyalty

Advisors with Raymond James, DS and IPC received some of the best ratings from their clients, according to new research

  • January 15, 2018 January 26, 2018
  • 00:19

CRM2 disclosure is having an impact

CRM2 has raised investors' awareness regarding how much they pay for advice and how financial advisors are paid

  • December 1, 2017 January 23, 2018
  • 12:06