Consumer Insights

Consumer Insights offers an exclusive series of articles analyzing the results of the on-going Financial Comfort Zone Study, conducted by Missis­sauga, Ont.-based Credo Con­sulting Inc. in partnership with Montreal-based TC Media’s investment group. (Investment Executive is published by TC Media’s investment group.) The survey, conducted monthly in English and French, is designed to gain insight into the relationships among financial advice, financial well-being and overall life satisfaction in Canadian society. The number of respondents has grown to more than 30,000 respondents since fall 2015.

March 28, 2018

Financial literacy levels are stagnant

Canadians' level of financial literacy is not improving despite attempts by the federal government and other groups to help consumers

  • March 29, 2018 March 29, 2018
  • 00:23

Clients care little about funds’ brands

Research found that advisors are far more likely to choose proprietary investment funds for their clients

  • March 1, 2018 March 2, 2018
  • 00:17

Explaining RRSPs and TFSAs is key

Canadians who work with an advisor are much more likely to take advantage of tax-registered plans such as RRSPs and TFSAs

  • February 5, 2018 February 9, 2018
  • 00:21

Strong relationships drive client loyalty

Advisors with Raymond James, DS and IPC received some of the best ratings from their clients, according to new research

  • January 15, 2018 January 26, 2018
  • 00:19

CRM2 disclosure is having an impact

CRM2 has raised investors' awareness regarding how much they pay for advice and how financial advisors are paid

  • December 1, 2017 January 23, 2018
  • 12:06

Discussing wills has many benefits

Clients who have a will report greater satisfaction with their advisors

  • October 27, 2017 October 27, 2017
  • 00:50

Advisors boost client confidence

Retirement-focused clients who have an advisor are more optimistic about reaching their financial goals

  • September 21, 2017 December 18, 2017
  • 23:55

The case for helping younger Canadians

Advisors could reap significant rewards from helping young Canadians build up their financial knowledge

  • August 24, 2017 January 20, 2018
  • 23:55

Financial literacy boosts loyalty

Canadians with low levels of financial literacy are less comfortable speaking with their financial advisors

  • July 27, 2017 January 20, 2018
  • 23:55

Insurance products are popular in Quebec

Survey suggests that Quebec residents tend to be more risk-averse than other Canadians

  • June 22, 2017 January 22, 2018
  • 23:53