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Get more LinkedIn profile views

A unique approach can help you stand out from the pack

  • By: Leah Golob
  • April 7, 2015 November 16, 2019
  • 09:41

Boost your practice with Pinterest

The “digital scrapbook” can help you in all points of the client-relationship cycle

  • By: Leah Golob
  • April 6, 2015 November 16, 2019
  • 10:30

Naming your practice

As part of your brand, the name you choose must reflect your business

Using social media to develop strong relationships

Place the emphasis on your audience, and avoid self-promotion

How to avoid three common social-media mistakes

Knowing the rules and being proactive can make you more effective

Four points to consider before you attend an event

Determine whether a networking exercise will be worthwhile

Extend your social-media reach

Extend your social-media reach

Get results from your social-media strategy

Generate quality content that satisifies the demands of your audience

Make your website mobile-friendly

More clients are using their smartphones to find information online

The five ‘Cs’ of social media

You don’t have to be an expert to make social media an effective part of your marketing strategy

Party etiquette checklist

The holiday season brings more opportunities to commit faux pas

Top five networking tips

These simple steps will boost your confidence and your results

A daily LinkedIn routine

Just 15 minutes can increase your profile with clients, prospects and COIs

Build better networking conversations

Even the weather can lead to a productive exchange if you take the right approach

Get more — way more — from your newsletter

Appeal to your clients and your centres of influence

Getting the goods from social media

Even if you don’t tweet or post updates on Facebook, you can gain valuable insight by reading what others are posting

  • By: Tessie Sanci
  • September 15, 2014 November 16, 2019
  • 09:20
Avoiding CASL penalties: Five musts for a due diligence defence

Avoiding CASL penalties: Five musts for a due diligence defence

Tim Banks, partner at Dentons LLP and an expert in privacy, data security and consumer protection law, explains how to avoid breaches of Canada's anti-spam…

Keep marketing materials orderly

Periodic assessments and culls of the material you give to clients increases effectiveness and maintains order

Four elements of an effective advisor blog

A catchy headline and a conversational tone are essential

Four reasons why you should be blogging

A blog is an inexpensive, effective marketing tool

Three steps to effective presentations

Address issues that interest your audience and plan to follow up

Presentations: Getting the gig

The challenge is obtaining permission to address a group

Courting the middle market

This large population can lead to a profitable, efficient practice

Courting immigrant clients

New Canadians represent an important market

Three exceptions to CASL

Three exceptions to CASL

Tim Banks, partner at Dentons LLP and an expert in privacy, data security and consumer protection law, delves into specific exceptions to CASL in part…