Building your brand with LinkedIn
Make it a part of your overall marketing strategy
- By: Fiona Collie
- April 20, 2011 November 16, 2019
- 11:20
Latest news in Sales & Marketing
Get more from LinkedIn
The business social-media site can be an effective marketing tool
- By: Fiona Collie
- April 19, 2011 November 16, 2019
- 11:32
Make the best of a networking event
Do your homework and let prospects tell their stories
- By: Fiona Collie
- April 4, 2011 November 16, 2019
- 10:06
Six tips for increasing referrals
Make sure clients are comfortable and use a consistent strategy
- By: Fiona Collie
- March 15, 2011 November 16, 2019
- 11:16
Seven ways to get the most from social media
Keep information fresh and archive all activity
- By: IE Staff
- March 4, 2011 November 16, 2019
- 14:15
Run a successful ad campaign
Know your market, offer solutions and be consistent
- By: Fiona Collie
- March 2, 2011 November 16, 2019
- 12:34
Let your clients sing your praises
Add testimonials to your marketing program
- By: Fiona Collie
- February 10, 2011 November 16, 2019
- 15:12
Create an effective prospecting letter
Write from the reader’s perspective and focus on solutions
- By: Fiona Collie
- February 9, 2011 November 16, 2019
- 12:42
A prospect follow-up system that works
Have a routine, but mix it up occasionally
- By: Fiona Collie
- February 8, 2011 November 16, 2019
- 12:08
Your business card as marketing tool
Give it some punch with a professionally designed logo
- By: Fiona Collie
- January 18, 2011 November 16, 2019
- 15:06
Time to re-brand?
Changing the way clients perceive your practice
- By: Fiona Collie
- January 17, 2011 November 16, 2019
- 14:13
Move over, Tarantino
Creating your own online video is easier than you think
- By: Fiona Collie
- December 22, 2010 November 16, 2019
- 14:02
Six habits of highly effective advisor websites
If your site is not performing these tasks, it’s not doing its job
- By: Fiona Collie
- December 21, 2010 November 16, 2019
- 11:15
Cold calling jitters: Take two
Successful prospecting by phone requires persistent effort
- By: Fiona Collie
- December 6, 2010 November 16, 2019
- 11:16
Stay out of the ‘spam’ folder
More email marketing tips
- By: Dwarka Lakhan
- December 2, 2010 November 16, 2019
- 11:42
Effective email marketing tips
How to make your message stand out in crowded inboxes
- By: Dwarka Lakhan
- December 1, 2010 November 16, 2019
- 12:42
Prospecting for the super-rich
Building trust can take years
- By: Fiona Collie
- November 4, 2010 November 16, 2019
- 13:50
Wooing business-owner clients
Select a niche and build a network
- By: Fiona Collie
- November 3, 2010 November 16, 2019
- 11:47
Top four referral mistakes
Eliminate these missteps and get more introductions
- By: Fiona Collie
- November 1, 2010 November 16, 2019
- 12:41
Five steps to more referrals
Whom, when and how to ask
- By: Fiona Collie
- October 29, 2010 November 16, 2019
- 10:25
Keep your marketing efforts organized with a detailed plan
There are some key steps you need to take in order to deliver an effective marketing campaign
- By: Fiona Collie
- September 27, 2010 November 16, 2019
- 08:51
Become a public speaker
Sharing your expertise with audiences is an effective marketing tool
- By: Fiona Collie
- September 2, 2010 November 16, 2019
- 11:19
How to create an effective advertising campaign
The key is to appeal to the right people you want to target for your business
- By: Fiona Collie
- August 19, 2010 November 16, 2019
- 15:35
Deliver successful client appreciation events
The keys to ensuring success and avoiding glitches are preparation and organization
- By: Fiona Collie
- August 16, 2010 November 16, 2019
- 11:12
A solid networking strategy must focus on creating connections
Focus on how interested people seem in you and your opinions rather than on how many client leads you gain
- By: Fiona Collie
- August 12, 2010 November 16, 2019
- 10:26