It pays to specialize: part 1

April-Lynn Levitt, a coach with The Personal Coach in Calgary, explains how to find your area of specialization in the first of a three-part video series. Levitt breaks down proven techniques that enable advisors to zero in on the most successful and lucrative areas of their practice and demonstrates how to focus on the clients and results you most value, while keeping your existing clients happy. She spoke at the TMX Broadcast Centre in Toronto.