(October 12 – 10:40) – Assante Corp. has launched its new, fully integrated Web site at www.assante.com, part of the firm’s ongoing rebranding program.
The Web site has multiple home pages for users with different needs and assorted computer platforms, it also features secure, password-protected areas for advisors and clients.
The new site follows the rebranding of the first of Assante’s distributors. Last week, Equion Financial Ltd. and Financial Concept Corp. became Assante Financial Management Ltd. (the mutual fund dealer arm), while Equion Securities Canada Ltd. and FCG Securities Corp. became Assante Capital Management Ltd. (the securities dealer arm). Loring Ward Investment Counsel Ltd., the Canadian asset management division, became Assante Asset Management Ltd., and the Bermuda operations are now called Assante Asset Management (Bermuda) Ltd.
On November 1, C.M. Oliver Financial Planning Corp., C.M. Oliver Financial Corporation, DPM Financial Planning Group Inc., DPM Securities Inc. and The Height of Excellence Financial Planning Group Inc. will be rebranded. The rest of the companies (Fenlon Financial Inc., Brightside Financial Services Inc., FPC Investments Inc., Kronish de Grosbois Inc. and Summit Aurum Financial Group Inc.) will be rebranded in 2001.
“It’s very exciting to see Assante truly become a national brand,” said Martin Weinberg, chairman and CEO of Assante. “With multiple brands and unique identities, we did not present a seamless, integrated face to the marketplace.”
The firm says that operating efficiencies are being effected across the system as a result of integration. Business development and processing functions are now united in a central location in Toronto.
-IE Staff