This accessible and engaging article will help you educate your clients about some of the behavioural “blind spots” that might be preventing them from achieving their goals. After all, the more aware a client is about their behaviour with respect to money and investing, the better prepared they will be when confronted with decisions, potential setbacks and periods of market volatility.

The article will help you explain how human behaviour often conflicts with sound investing behaviour. Some of the core concepts covered in this piece include resistance to taking losses, making a plan but failing to execute, the significance of framing, short-term bias and overconfidence bias. Importantly, the article discusses strategies investors can take to avoid these common pitfalls.

Your clients will be better educated investors after they review this piece with you. Moreover, they will understand the importance of working with you to develop a financial plan as a means to overcome irrational investor behaviour and tendencies.

Download and save this article and discuss it with your clients.