Yvon Charest, president and CEO of Quebec City-based Industrial Alliance and Financial Services Inc. (IA) has announced the appointment of Denis Ricard as chief operation officer (COO), effective Nov. 10.

Ricard will be responsible for IA’s individual and group insurance operations in both Canada and the U.S. These operations include individual insurance annuities, group benefits and retirement services, special market risks, car dealer services and car loans, as well as auto and home insurance operations.

Ricard will also lead the company’s digital transformation strategy.

“This appointment recognizes the outstanding performance that Denis has delivered throughout his 32-year career with iA,” says Charest, in a statement. “Having risen through the ranks through mobility within the organization and exposure to both corporate and operating functions, Denis has a well-rounded perspective that will be instrumental in his role as COO.”

Since 1985, Ricard has climbed the ranks from roles such as corporate actuarial analyst and middle manager to chief actuary (2004-2010) and senior vice president of business development (2010-2015). He has held the position of executive vice president of individual insurance and annuities since 2015.