(October 24 – 17:10 ET) – Canagex is changing its name and its logo. The name chosen by the company is ELANTIS. The investment management firm is a subsidiary of the Mouvement Desjardins.

Its new name is part of the many changes made by the company in recent months. A new management team was put in place, and two new Canadian equity management teams, headed by experienced managers, were created. As well the firm forged a strategic partnership with the New York firm Sanford C. Bernstein & Co., and enhanced its customer service team.

“Earlier this year, we decided to expand our Canadian investment capabilities and build our own international investment expertise, to allow our clients to take advantage of this new reality. As a result, the name Canagex no longer reflected our new mission, which is to offer quality global investment products adapted to our clients’ needs,” declared Richard Neault, president and chief operating officer.

“The name ELANTIS evokes innovation and vitality. It also reflects a modern vision of the world of investments. We chose it because it translates the energy which drives our team”, concluded Richard Neault.

The company says will create its own international equity management and quantitative research team over the next few years. ELANTIS has already taken the first step with the recent hiring of Pierre Brodeur, an expert in quantitative research in Canada.