Dealers’ Report Card highlights

This guide shows the differences between each assessed firm’s priorities, strengths and challenges

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Investment Executive research

Each year, the Dealers’ Report Card provides a big-picture view of how advisors feel about the industry’s full-service and mutual fund-only dealers. We explore broad themes related to the top priorities of advisors with these firms.

Every firm is unique, so a granular look at each company’s results is meaningful. This summary details where each firm’s strategic priorities lie and what advisors shared about their experiences.

This is not a ranking. The firms are included in the order used in the main results table, which splits them into two groups: the full-service dealers and mutual fund-only dealers.

Click the image below to obtain a PDF of the firm-by-firm summary (scroll past any ad if you see one, to the cover page image that follows). You will be prompted to subscribe if you’re not a subscriber. 

2026 Brokerage Report Card data PDF