Dealers’ Report Card 2026

This annual Report Card reveals what matters to advisors working with full-service or mutual fund-only firms. Looking at 10-plus sets of advisors, we assess their firms’ plans, strengths and weaknesses.

How dealer advisors, firms are addressing business and tech challenges

Kevin Press and Katie Keir dissect the 2026 Dealers’ Report Card findings

Dealers’ Report Card highlights

September 15, 2026 Katie Keir

How we did it

September 15, 2026 Katie Keir

Dealer advisors looked to high-value clients in 2025

September 15, 2026 James Langton

Dealers’ Report Card 2026 main chart

September 15, 2026 Katie Keir