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Toronto-Dominion Bank has appointed Andrew Cribb as senior vice president and regional head of Pacific Region — British Columbia and Yukon — for branch banking, the bank announced Tuesday.

“The Pacific Region is an important growth market for TD and one where we continue to build our business,” says Andrew Pilkington, executive vice president, Canadian personal banking, TD Canada Trust, in a statement. ” Andy Cribb is a natural leader and has made a noticeable impact since joining TD in 2013. He is known as a thoughtful leader with a strong focus on building talent and has the ability to drive results.”

Cribb began his career at Capital One Canada where he was head of product and marketing strategy and held various roles with increasingly more responsibility over 12 years in both the United Kingdom and Canada. Most recently at TD, he was vice president, North American phone channel.

Cribb succeeds Mauro Manzi, who served as senior vice president, Pacific Region, for over five years and has decided to pursue other opportunities outside the organization.

“On behalf of TD, I want to express my deepest appreciation and gratitude to Mauro for his leadership in Pacific and in previous senior roles at the bank,” adds Pilkington.