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Toronto-based Manulife Financial Corp. has appointed Adrienne O’Neill to head of investor relations effective immediately, the company announced Tuesday.

O’Neill will lead Manulife’s global investor relations program, serve as the company’s primary spokesperson to the investment community, oversee the preparation of investor communication materials and provide strategic counsel to Manulife’s senior management team.

“With over a decade of experience at Manulife and an extensive knowledge of financial reporting, Adrienne is very well positioned to lead our investor relations program,” said Phil Witherington, chief financial officer, in a statement.

O’Neill joined Manulife in 2007 and has held progressively senior roles in the company’s wealth and insurance businesses. Most recently, she served as head of private markets business office at Manulife Asset Management. Prior to joining Manulife, she worked in the advisory practice of KPMG LLP.

She holds CPA, CA and CFA designations and is a graduate of Wilfrid Laurier University where she obtained an honours BBA.

O’Neill succeeds Robert Veloso who has been appointed to global head of financial planning and analysis for Manulife. In this role, Veloso will lead the global financial planning process and provide objective reporting and forward-looking insights to Manulife’s executive leadership team.

Since joining Manulife in 2010, he has held progressively senior roles in investor relations. Veloso holds a masters of business administration from Rotman School of Management at the University of Toronto, and is a CFA charterholder.