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Martha Moen is the new head of Concentra Trust, effective January 21., Saskatoon, Sask.-based Concentra Trust announced Friday.

She will be responsible for the overall management, supervision, and strategic execution across all business lines within Concentra Trust, the bank says in a release.

Concentra Trust is a wholly owned subsidiary of Concentra Bank with $33 billion in assets under administration. It provides estate planning, wealth management and registered plans to over 200 credit unions and their members across Canada.

“Martha is an exceptional leader with an extensive background in retail banking, strategy, and wealth management,” says Don Coulter, president and CEO, Concentre Bank in a release.

Moen’s career in banking spans almost two decades at Canadian Imperial Bank of Commerce. She has also held management positions at Ernst & Young, and provided financial Institution clients with strategy, merger integration and program management consulting services.

“Wealth and trust are a strategic focus for the bank. With Martha at the helm guiding the yrust company, we will enter the next phase of growth for the Trust business and further our strategic objectives,” adds Coulter.