hi-tech technological background

Toronto-Dominion Bank (TD) and has entered a licensing deal with The Hydrogen Technology Corp., a New York-based fintech firm, that will allow the bank’s discount brokerage clients to create their own financial plans and customized portfolios, the bank announced Wednesday.

The initial deployment of Hydrogen’s technology on TD Direct Investing’s WebBroker platform will create the first discount brokerage service that allows, “clients the ability to independently create financial plans and investment portfolios,” the bank says in a news release. In addition, enhanced analytics will enable clients to track their progress.

In the future, TD plans to launch, “a direct access digital advisor, and several new capabilities for TD retail banking customers. This will eventually culminate in a fully integrated, digital investing solution for TD clients, whether they prefer to invest using a self-serve approach, or an advice-led one,” the bank says.

“This is the first of several significant building blocks that will deliver a fully integrated, digital investing experience for TD clients,” says Tony Ierullo, vice president, wealth digital innovation at TD, in a statement.

“While our initial focus is on improving the self-directed investor experience, our ultimate goal is to bring best-in-class digital investing solutions to all TD clients, at every stage of their financial journey.”

As adoption of the platform increases among TD clients, artificial intelligence features are planned for integration into both existing and future applications.