Consider your target audience’s interests and needs
Client appreciation is key to deepening relationships
The key is to strike the right tone and don’t be promotional
Consider organizing a philanthropic activity or an intimate concert to engage with your top clients
A client appreciation event, customized to your client base, can show clients how much you value their business
Let your clients and prospects get to know your staff and COIs
Platforms can help you build on past successes
Using platforms such as LinkedIn, Facebook and Twitter can increase attendance
The days of the financial seminar in a hotel conference room are long past. Now, clients are looking for unique experiences that are intimate, unique and memorable
Ensure all guests feel included at a client appreciation event, and follow up with attendees afterwards