(March 6 – 11:50 ET) – Sun Life Financial Services of Canada Inc. today announced an asset reunification program. The program is designed to locate policyholders and assist them in claiming the shares and dividends or cash due to them as a result of Sun Life Financials’ demutualization on March 23, 2000.

This is the first comprehensive program undertaken by a Canadian demutualized insurance company.

“Sun Life Financial is committed to helping reunite policyholders with the assets due to them,” said James Henkel, vice president and corporate secretary at Sun Life Financial. “This ambitious program will research and attempt to find the current address of policyholders or their beneficiaries, to present them with their new assets.”

The program, involving a wide range of search techniques, will attempt to locate policyholders from around the world and will be managed by Toronto- based Georgeson Shareholder Communications Canada and its international affiliates.

Sun Life is advising individuals with questions regarding this program should contact Georgeson Shareholder Communications Canada in English at 1-800-890-1037, and in French at 1-888-890-2933, or visit their web site at www.gsccanada.com.
-IE Staff