Scotia Discount Brokerage Inc. has made major changes to its pricing structure. In addition to simplifying its commission schedule and streamlining trading costs, SDBI has re-tooled its online capabilities, providing banking connectivity and improved research tools for its customers.

“These changes were made in response to our clients, who told us they wanted simple, straight-forward pricing,” says Marianne Hasold-Schilter, Managing Director and Chief Operating Officer, Scotia Discount Brokerage. “We streamlined our fee structure, creating a single commission schedule for both Canadian and U.S. trading and a flat fee for up to 1,000 electronically traded shares.”

SDBI has lowered the costs of internet and phone trading in U.S. funds and Canadian mid to large size internet trades, further enhancing its value and competitiveness. It has eliminated the $25 no-load mutual fund purchasing fee and now offers almost all front-end load mutual funds at zero commission. The brokerage has also introduced free email alerts and real-time quotes to all customers, as well as commission discounts for its most active traders.

SDBI’s revamped online services now include “banking connectivity” which offers customers more convenience with real-time electronic transfer of funds between brokerage and bank accounts. In addition, SDBI has introduced single sign-on access, providing customers with more convenient online access. “Investors can now access multiple accounts and services and complete real-time electronic transfer of funds, all within a single sign-on internet session, from home, work, or any internet-enabled computer,” said Hasold- Schilter.

SDBI has also introduced online account statements, online application forms processed within 24 hours and improved research tools for fixed income and mutual fund research. “Our new online services, in conjunction with the new pricing schedule, provide our customers with a high level of convenience and control over their personal finances,” says Hasold-Schilter. These changes were made following extensive industry and customer research in association with ongoing customer communication and feedback.