(September 8 – 09:35 ET) – London Life Insurance Co. is launching a new mutual fund family under a new brand, the LFC Group of Funds, to be sold exclusively by London Life’s new mutual fund distribution arm, London Financial Centre Ltd.


The new brand promises 11 new funds managed by Scudder, Templeton and London Life Investment Management. They’ll be sold on negotiable front-end load, with pain-free switching among the funds, and the nine other MAXXUM funds that are already available, plus the 40 segregated funds it sells.


Reps will use the firm’s asset allocation software, Investment Voyager, to set up clients’ portfolio mix.


-IE Staff

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