Toronto-based GMP Capital Inc. (TSX:GMP) said Thursday it is changing the name and brand of its asset management business to CQI Capital Management L.P. (CQI), effective immediately.

GMP says the new corporate name and brand underscores the strategic repositioning of the business with the franchise-building efforts of GMP’s business partners at full-service brokerage firm Richardson GMP Ltd.

In conjunction with the rebranding, GMPIM Equity Opportunities Funds have been renamed the CQI Equity Opportunities Funds.

“The rebranding initiative is a strategic component to CQI’s evolution, which clearly communicates the drivers of CQI’s investment management process — cyclical and quantitative investing,” explains Dan McClure, CEO, CQI.

CQI also announced the launch of the CQI Income Opportunities Fund, an equity-focused income fund which seeks to provide investors with stable returns while effectively reducing downside volatility and a view toward wealth preservation. The fund’s investment strategy will be opportunity led, targeting a broad set of securities across the North American equity investment universe.

Under McLure’s leadership, CQI will remain focused on providing unique and differentiated investment management products and services to high-net-worth individuals and institutional investors.

CQI says it follows a macro-driven, quantitatively-informed investment process that is supported by a fundamental due diligence approach for security selection and an integrated and comprehensive risk management process.

As previously announced, CQI continues to manage the CQI Equity Opportunities Funds and the Genesis Partners Fund LP, ensuring that investors in those funds continue to benefit from the same management team that is currently overseeing their assets.

“We are fortunate to have GMP as a strategic partner, which will allow CQI to operate independently within the framework of a much larger organization that offers scale and strength to our business,” says McClure.

“We are also energized by the prospect of working closely with Richardson GMP to identify opportunities to develop customized investment offerings for their extensive and sophisticated high-net-worth clientele.”

CQI is the second Canadian asset management firm to rebrand itself in a short period. Last week, Toronto-based Brandes Investment Partners & Co. adopted a new retail trade name, Bridgehouse Asset Managers.