Best known for his high-energy presentations on the art of high performance and his advocacy of principled professionalism, Burlington, Ont.-based Jim Ruta has agreed to co-operate with two other financial services consulting firms.

Rather than compete with leaders in related fields, Ruta has agreed to affiliate agreements with Chicago’s Hoopis Performance Network and Waterloo, Ont.-based The Personal Coach

Founded by Harry Hoopis, Hoopis is a resource for online insurance and financial advisor training and development. It provides sales producers and organizational leaders the help they need to get better results.

The Personal Coach, which was founded 10 years ago by Art Schooley, offers one-on-one business coaching for financial advisors.

Ruta founded his speaking and consulting business in 1999 after a sales and management career in the life insurance business.