MacDougall, MacDougall & MacTier Inc. (3Macs) and Fidelity Clearing Canada ULC announced on Wednesday an agreement to implement a new wealth management platform at 3Macs.

The goal of the new platform is to improve operational efficiencies, provide upgraded tools to advisors, and enhance the level of service for clients.

The agreement includes the implementation of a modern new brokerage platform and service model providing trade execution, clearing and custody of all investments, as well as solutions such as automated corporate actions and online account opening.

This will, according to 3Macs’ president and CEO, Randy Ambrosie, “provide advisor teams with a comprehensive suite of powerful tools to streamline administrative work and improve operational efficiency. Ultimately, it’s about empowering our advisors to do what they do best – spend more time with our clients, discussing the important matters which shape their lives.”

The new platform, which is set to be implemented later this fall, will also bring improvement to 3Macs’ reporting capabilities and client online account access.

“We’re proud to be selected as the provider to help strengthen 3Macs’ position as an independent wealth management firm,” said Scott MacKenzie, senior vice president, business development at Fidelity Clearing. “The decision to transform and modernize their operating platform reinforces 3Macs’ commitment to a client-centric model while positioning the firm for continued growth.”

The new platform is part of a broader growth and transformation strategy initiated last April by 3Macs. The primary goal of this strategy is to strengthen the experience for 3Macs’ clients through the implementation of new technology and service models.