(February 15 – 11:00 ET) – E*TRADE Group Inc. rang the opening bell at the New York Stock Exchange today, as it began trading under its new symbol “ET.”

The firm moved over from the Nasdaq where it has traded since its initial public offering on August 16, 1996. The company is making the move to big board in an effort to boost its profile.

“With the recent announcement of our new global organizational structure, E*TRADE’s move to the NYSE, the world’s most prestigious stock exchange, is well-timed,” said Christos Cotsakos, chairman of the board and chief executive officer.

“This move provides E*TRADE the opportunity to widen its potential investor base and visibility in both domestic and international markets, while also aligning ourselves with the top financial services companies around the world.” He added.
-IE Staff