Credit union ad campaign underway

(September 29) – B.C’s credit
unions are renewing their wacky
ad campaign, which is designed to
entice customers to dump their
traditional financial institutions
in favour of a credit union.

The “I Switched” campaign
involves a cast of animated
characters – including a
puppy, two penguins, a hippo
and a bear – solving their
problems by switching to credit
unions. The credit unions’
consumer research says that
quality of service, better rates,
and products and services are the
top three reasons, in order of
importance, for customers
dealing with credit unions.