B2B Trust has launched a line of banking products and services, including a transactional banking site, for distribution exclusively by independent financial advisors across Canada.

Launched under the brand name The Advisor’s Choice, the line features a high-yield savings account, chequing account with banking package, line of credit, debit card, Internet transactional site and telebanking service.

The Advisor’s Choice line joins the other products and services that B2B Trust delivers as a wholesaler to more than 10,000 independent financial advisors, 80% of whom are based in Ontario and Western Canada.

Michel Pelletier, Co-Chief Operating Officer of B2B Trust, explained that the financial institution now gives independent financial advisors access to banking services with competitive, high-performance products. “The launch of The Advisor’s Choice line meets the need independent financial advisors have expressed to add banking products and services to their offering. We have combined our knowledge and expertise to develop an exclusive line of products and services that will help them strengthen their relationship with their clients.”

Independent financial advisors can offer The Advisor’s Choice products to all their clients. Based on the clients’ banking needs, they may offer the full or only the savings account. The latter features a superior yield that compares favourably with that of certificates of deposit.