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Report Card on Banks 2018

Branch-based financial advisors praised the Big Six banks for their strong communication efforts and extensive support services, but advisors still see plenty of room for improvement — particularly in their back offices.

July 11, 2018

Slideshow: Advisors happy to recommend their banks

During the past decade, advisors have been satisfied with the services and work environments their banks offer

  • July 11, 2018 July 11, 2018
  • 09:30

Slideshow: Large disparity among banks’ average advisors

The gap between advisors’ ages, books of business, experience and productivity levels is growing even larger

  • July 5, 2018 July 11, 2018
  • 09:50

Banks deliver for their advisors

Advisors praised their banks' reputation, strong communication efforts and extensive support services, but work remains to be done in other areas

  • June 22, 2018 June 22, 2018
  • 00:13

Report Card on Banks 2018 main chart

How advisors rated their banks

  • June 22, 2018 June 21, 2018
  • 00:12

Advisors were split on banks’ training

Some banks were praised for their ongoing training efforts, while others still have work to do

  • June 22, 2018 July 9, 2018
  • 00:11

A return to growth for advisors’ books

The banks have put accusations of poor sales practices behind them, as advisors report having larger, more productive books

  • June 22, 2018 June 22, 2018
  • 00:10

Back-office services fall short

The support advisors need from their back offices is critical, but banks are failing to deliver in this important category

  • June 22, 2018 July 6, 2018
  • 00:09

Praise for HNW support

Banks have specialized support services, products and referral arrangements to help advisors take care of the wealthy

  • June 22, 2018 June 22, 2018
  • 00:08

Banks are communicating effectively

Advisors praised their firms' efforts at achieving strong, two-way communication - although some exceptions remain

  • June 22, 2018 July 6, 2018
  • 00:07

Mixed reviews for marketing efforts

Banks deliver on their advertising campaigns, but more can be done in marketing support for advisors

  • June 22, 2018 July 6, 2018
  • 00:06