Geller: Earn referrals by serving your clients properly

In part 2 of this 12-part series, Lawrence Geller, president of L.I. Geller Insurance Agencies Ltd., says that to be a top insurance performer you must be proficient at finding and keeping clients. Geller shares his many years of successful experience in how to make referrals work for your practice. He spoke with Jim Ruta, performance consultant with the Expert Institute, at the TMX Broadcast Centre in Toronto.