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  1. Jim Ruta
    Jim Ruta, former Agency executive manager, keynote speaker and coach at JimRuta.com, explains how insurance advisors can avoid making a common prospecting error.
  2. Video - Insurance Insights

    Crossing the “line of insurability”

    Jim Ruta
    Jim Ruta, former Agency executive manager, keynote speaker and coach at JimRuta.com, explains why time is of the essence when buying life insurance, and how to communicate this to clients.
  3. Video - Insurance Insights

    Eliminate dead time — and prosper

    Jim Ruta
    Jim Ruta, former Agency executive manager, keynote speaker and coach at JimRuta.com, explains how advisors can achieve high performance by shortening the amount of time between their successful efforts.
  4. Video - Insurance Insights

    Stop underinsuring clients

    Jim Ruta
    Jim Ruta, former Agency executive manager, keynote speaker and coach at JimRuta.com, explains three common advisor practices that can leave consumers significantly underinsured.
  5. Video - Insurance Insights

    The ironic key to iconic success

    Jim Ruta
    Jim Ruta, former Agency executive manager, keynote speaker and coach at JimRuta.com, shares counterintuitive advice about how insurance advisors can boost their performance.
  6. Jim Ruta
    Jim Ruta, former Agency executive manager, keynote speaker and coach at JimRuta.com, cautions that segmenting clients can harm your reputation and your brand.
  7. Jim Ruta
    Jim Ruta, former Agency executive manager, keynote speaker and coach at JimRuta.com, cautions that banning sales incentives may lead to fewer families with life insurance coverage.
  8. Jim Ruta
    Jim Ruta, former Agency executive manager, keynote speaker and coach at JimRuta.com, explains how to create “revelation questions” that reveal to prospects something they wouldn’t have known about their financial situation, and that help them take advantage of the advice offered by insurance advisors.
  9. Video - Insurance Insights

    Four ways to build a sense of urgency

    Jim Ruta
    Jim Ruta, former Agency executive manager, keynote speaker and coach at JimRuta.com, explains four ways insurance advisors can build a sense of urgency into their businesses to boost focus and efficiency.
  10. Video - Insurance Insights

    Six ways to avoid advisor prejudice

    Jim Ruta
    Jim Ruta, former Agency executive manager, keynote speaker and coach at JimRuta.com, explains that prejudging prospects and clients can hold back your business. He offers tips on how insurance advisors can boost results with open attitudes and communications.