Branding Andris Pone

Andris Pone is president of Toronto-based Coin Branding Inc. He has 14 years of experience helping organizations — including Advocis, Sun Life Financial Inc., Royal Bank of Canada's wealth-management division, BMO Nesbitt Burns Inc. and HollisWealth Inc. — and many independent advisors develop their brand strategies. Pone is co-author of the Globe and Mail bestseller, "Brand: It Ain't the Logo," and appears as a branding expert on national media. He graduated summa cum laude with a degree in political science from Saint Mary's University in Halifax and also holds a master's of business administration from the Schulich School of Business at York University in Toronto.

What advisors can learn from Donald Trump’s election victory

Bold use of branding fundamentals can help connect you better to your current and prospective clients