Atul Tiwari, managing director of Toronto-based Vanguard Investments Canada Inc. was elected chairman of the Canadian ETF Association (CEFTA), Vanguard announced on Wednesday.

CETFA is the national trade association of Canada’s exchange-traded fund (ETF) industry.

“The association does important work educating investors about ETFs,” Tiwari says. “Investors are increasingly turning to ETFs for precise access to markets at a low cost, but there is still a great need for investor education.”

Canada is the birthplace of the ETF, which celebrated its 25th anniversary in March, Vanguard notes.

Assets in ETFs in Canada totalled $85.5 billion in more than 400 ETFs from 10 ETF providers at the end of May, reflecting a 25% increase in total assets for the one-year period.