Toronto-based TMX Group Ltd. is tapping Brady Fletcher, a venture market veteran in Vancouver, to head up the organization’s ongoing effort to rejuvenate the TSX Venture Exchange (TSXV) that began last year.

Fletcher will join the TSXV as managing director, effective Oct. 31. Fletcher will be responsible for developing and implementing a strategy to drive sustainable long-term growth at the venture exchange, according to the TMX Group, which announced earlier this year that TSXV president John McCoach would retire at the end of the year.

“[Fletcher’s] priority focus areas will include advancing the stakeholder-driven TSXV revitalization initiative, expanding the scope of Canada’s early stage capital formation ecosystem to better support innovative entrepreneurs from all sectors and deploying new technologies and digital strategies to more efficiently serve the marketplace,” the TMX Group says in a news release announcing Fletcher’s appointment.

Fletcher was previously an investment banker with Canaccord Genuity Corp. Most recently, he was managing director of independent advisory firm, Sea to Sky Equities Inc. of Vancouver. He was also founder and CEO of Blackbook Technologies Inc. and director of strategic relationships with Chrysalix Energy Venture Capital.

“We are proud to welcome Brady Fletcher, a dynamic presence in Canada’s venture community, as the new leader of TSXV,” says Nick Thadaney, president and CEO, global equity capital markets, with the TMX Group, in a statement.

“Brady brings a unique and broad perspective to the role, with career experience as an investment banker, a strategic advisor as well as an entrepreneur,” he adds. “His reputation among our key client and stakeholder groups and demonstrated commitment to the success of ambitious, early-stage Canadian companies will prove valuable assets in leading TSXV into the crucial next phase of its evolution.”

Fletcher will report to Ungad Chadda, president, capital formation, equity capital markets at TMX Group in his new role.

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