Former Performa president to head strategic direction and overall operations

By IE Staff |

Markham, Ont.-based Worldsource Wealth Management Inc., a fully integrated wealth management company and a subsidiary of Guardian Capital Group Ltd., appointed Andy Mitchell as president and chief operating officer of Worldsource Financial Management, effective immediately.

Mitchell will be responsible for the strategic direction and overall operations of Worldsource Financial Management, a subsidiary of Worldsource Wealth Management. In this role, Mitchell will work closely with senior management to maintain Worldsource’s position of service excellence and continued growth. He will also work closely with the presidents of Worldsource Securities Inc. and Worldsource Insurance Network Inc. — the other subsidiaries of Worldsource Wealth Management.

Mitchell arrives at Worldsource Financial Management with a successful career in the financial services industry that spans more than 17 years. Most recently, he was the president of Performa Financial Group, a division of Standard Life, where he played a principal role in the development of their distribution network.

Prior to Standard Life, Mitchell was vice president of sales with Guardian Capital Group Ltd.’s former mutual fund company, Guardian Group of Funds Ltd.

Andy Mitchell’s industry knowledge, leadership skills and prior experience make him well suited to assume his new role with Worldsource Financial Management Inc.