Mississauga, Ont.-based Metroland Media Group Ltd. is investing in Toronto-based Nest Wealth Asset Management Inc. by providing the robo-advisor firm $1.5 million in cash as well as a platform for Nest Wealth to deliver its message about automated financial advice through Metroland’s various digital and print properties, according to a statement from the media company on Tuesday.
“As a trusted brand with an extensive reach, we are delighted to have Metroland as our first strategic investor,” says Randy Cass, founder and CEO of Nest Wealth, in a statement. “This partnership will enable many more investors to learn about Nest Wealth and to become empowered by taking control of their financial future. We believe that all Canadians deserve sophisticated and convenient portfolio management at a reasonable cost, which is a message Metroland will help us deliver through their award-winning media properties.”
Cass has recently had his writing featured on multiple Metroland community news websites through a column entitled Wealth Matters.
“We are very pleased to be leveraging our print and digital assets to partner with Nest Wealth in an area of business growth that provides cost savings to the communities we serve,” says Ian Oliver, president of Metroland, in a statement. “Nest Wealth provides Canadians with the opportunity to invest their savings based on their personal goals and risk tolerance while lowering costs.”
Metroland owns more than 100 newspapers as well as numerous websites, other specialty and monthly publications, consumer shows and distribution operations.