From November 1 to 17, the 2020 Community Challenge will take place in communities across Canada. Certified Financial Planner (CFP) professionals will organize and host information sessions in their communities to raise Canadians’ awareness about the importance of financial planning and educate them on how to get started.

The goal for this year’s challenge is to inform and educate at least 2,020 Canadians from coast to coast.

Jane Rooney, Canada’s first Financial Literacy Leader, has joined Cary List, president & CEO of the Financial Planning Standards Council, and a member of Canada’s first National Steering Committee on Financial Literacy, in challenging CFP professionals to meet that goal.

The challenge takes place in conjunction with the sixth annual Financial Planning Week, a national campaign happening November 16-22, with the goal to raise awareness of financial planning as fundamental to the well-being of Canadians.

“The 2020 Community Challenge connects CFP professionals with Canadians at the grassroots level to raise awareness of not only the financial but the emotional benefits of engaging in financial planning,” says List.

In recognition of volunteering their time to educate Canadians in communities across the country, all 2020 Community Challenge participants will be eligible for up to five Continuing Education (CE) credits in the ‘giving back’ category and they will be entered into a random draw for the chance to present a charity of their choice with a $5,000 donation.

More information about Financial Planning Week and the 2020 Community Challenge is at www.financialplanningweek.ca.